| IMAGE: CHINAFOTOPRESS/CHINAFOTOPRESS VIA GETTY IMAGEs |
Alibaba’s chief executive, Daniel Zhang, before the sale said “the whole world will witness the power of Chinese consumption”
The company smashed its own record last of $9.3 Billion by raking in $14.3 Billion in 24 hours.
The company says its expected to ship 310 million delivery orders.
Alibaba has been marketing 'Single's Day' as anti valentines day since 2009, using it to lure chinese 668 million of online shoppers in China.
China’s Singles Day surpassed US Black Friday last year to become the world’s largest shopping day.
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