Microsoft has set February 2012 for the opening of its first “app store” for computers powered by the US technology giant’s Windows software. The Windows Store will open in late February when Microsoft releases a test version of its next-generation Windows 8 operating system. It will take on Apple and Google in the booming market of fun, hip or functional programs built for smartphones, tablets, or computers.
Four guiding principles that would inform both the overall design of the Store as well as the partnership with developers:
- Designed for discovery
- Flexible business models
- Transparent terms
- Best economics
Developers can also promote apps from their websites, not just with “available in the Windows Store” logos, but with built-in promotion through Internet Explorer 10. With just a line of markup, your website promotes your app via the app button within the browser, visible to anyone running Internet Explorer 10 on Windows 8.
Even though the Windows Store isn’t available yet, the talented developers at Renren—a popular social network in China—have created a rich, Metro style app in XAML and C# that is tailored to their customers and a delight to use.
With more than 1.25 billion Windows users globally, Microsoft have to design for both consumer and enterprise users. Enterprise developers have been asking about their path to market with Metro style apps. And, in turn, IT administrators have been asking about deployment and management scenarios, such as compliance and security. Apps listed in the Store are visible to all Windows 8 users, so enterprise apps can be offered in the Store, just like any other Metro style app.
Enterprises can choose to limit access to the Windows Store catalog by their employees, or allow access but restrict certain apps. In addition, enterprises can choose to deploy Metro style apps directly to PCs, without going through the Store infrastructure. For Windows 8 Beta, IT administrators can use group policy to permit Metro style app installations, as long as the apps are signed by trusted publishers and the machines are joined to the domain. Then the IT admin can use powershell commandlets to manage those Metro-style apps on Windows 8.
This enterprise app can be deployed by IT administrators directly to the Windows 8 PCs they manage. But it can also be made available to devices that move between work and home
The Windows Store will be available when Windows 8 Beta is released, and customers will experience some great new apps at that time. First Apps contest,will be announced where developers get a chance to have their app featured in the Windows Store for Beta. All apps during the Beta period will be free as there won’t be support for any paid apps. Beta will help test and reinforce the scale model which is a chance for developers to get early feedback on their Metro style apps.
For example, eBay is building its Windows 8 Metro style app so that it manages transactions using PayPal in the same way the eBay website currently operates—the way eBay customers would expect.
The Daily Telegraph can deepen their audience engagement, and reach new customers, via the Windows 8 app model and Store distribution—all without having to rebuild their authentication and transaction base.
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